Sunday, April 6, 2008

Glassfull

Hi Guys,
We have created a new blog to promote our venture. All the entries related to the business would be posted there. Keep visiting new blog and invite others to give it a dekko. Blog address is glassfullahmedabad.blogspot.com.

Thursday, April 3, 2008

About Partner, Location and Business

I and Uday, my partner, used to have these seducing thoughts of getting into food business before we were born. And then one day we both sat on a glass of Chivas when we decided to get into the pool together. The decision was made almost 9 months ago. So were we sitting on the thought and waiting for it to hetch? well sort of. We both had our full fledged careers where we were making decent amount of money and spending all the daylight time. Moreover getting into food business is no joke there are hazzaaar things (I will be sharing most of those in coming posts) you got to work on.

It was a glass of Chivas that changed things. I was still with my Bangalore employer and Uday was working in Mumbai. Starting a brick and mortal business would mean we should be in the same geography. So I started looking out for job in Gujarat and Uday decided to call it quits at the right time.

What made us take this decision:
No it was not a mundane job that we were tired off. We both love our jobs still. It was neither the frustration of the bosses. It was not even a spirit of changing the world. I think it was plain sulemani keeda inside us that wanted us to work for ourselves, and enterprising spirit. Probably a cliché that Sindhis are born to do business worked here as well.

We were not our first choices as business partners. Uday had a group of friends and all of them went on to become NRIs. I thought my circle of friends had a different waive length and it would be difficult to work on something together. Involving relatives is too compromising. And after knowing a lot about each other we made this informed choice of becoming partners. So the business line was decided: Food business. And being from Gujarat, Ahmedabad was decided as the playing ground. Ahmedabad market was an obvious choice because people eat out a lot here, the place is becoming more cosmo each day and the realty prices were affordable (at least at the time when we decided). The location had to be good where we would get SEC A crowd, typically working class and college going kids, people in the age group of 20-35. This was not so tricky as other aspects and the area had to be SG Highway, CG road, Drive-in Gurukul or Prahalad nagar. And the search began for the location, coz as one more cliche goes in food business the most important aspect is location, location and location.

Tuesday, April 1, 2008

Enterprising

Hi guys this is my first entrepreneurial post.

Lots of us nurture the thought of starting something of our own. I have been having this thought for ten years now. I have been craving for starting something of my own since SSC. The thought is now getting actuated, is getting executed. The thought has taken the shape of a small juice bar in Ahmedabad. The bar will serve fresh combination juices, sandwiches and kathi rolls. Yup it’s no rocket science and there is nothing new about it. it’s a tried and tested concept, and that is why I chose it. Doing something of my own was more important than doing something revolutionary. I never thought of anything else but to get into food business. This is one business where u can be as mundane or as creative as you dare. You can go to extreme levels of getting innovative and risk taking or you can chose to play the basic game and be on a safer side. What I am getting into is a reasonably safe and decently innovative concept.

So wish me luck and I will keep you posted about glass full, that’s what the place would be called.

P.S. for those who think guys are complete waste when it comes to cleaning, cooking and housekeeping, this venture is a brain child of two guys who are all game for everything including sweeping the floor and cleaning the doormats.